PlayUp Sponsors New Jersey Devils

Australian operator, PlayUp, has signed an exclusive agreement with the National Hockey League (NHL)’s New Jersey Devils, becoming the operator’s first US professional sports team partner.

The deal will see PlayUp branding adorned across  the Devils’ newly redesigned PlayUp Studio, the team’s Season Preview Show and the Pre-Game Live Show that broadcasts before all Devils home games. This is in addition to a branded sports lounge at the Devil’s Prudential Center arena. 

“We are thrilled to partner with the New Jersey Devils and Prudential Center for our first-ever US sports team partnership,” said Laila Mintas, the operator’s US chief executive. 

“Our mobile sports betting app will be live in the Garden State soon, so engaging New Jersey sports fans is extremely important for us,” Mintas explained. “This unique, digital-focused partnership provides PlayUp with several opportunities to connect with New Jersey Devils fans. 

“We have been impressed with the off-season success of the team’s innovative content and we could not be happier to join them as we enter this historic season.” 

Powered by Froala Editor