MansionBet Continues British Racing Sponsorship

UK sports betting operator, MansionBet, has continued its UK racing sponsorships into 2021. According to the sportsbook, it will still be heavily aligned with Arena Racing Company (ARC) and Jockey Club Racecourses (JCR), continuing on its mission to support British racing whilst promoting its industry-leading betting products.  

This comes at a time where many sporting venues and events are struggling to resign sponsors given the lack of promotional activity over lockdown. This has led to sponsors not re-signing with tracks and further harming cashflow in the industry. The operator claims that last year’s sponsorship were somewhat successful, in spite of the disruption caused by the novel coronavirus (Covid-19) pandemic. 

This new agreement will see MansionBet sponsor more than 360 races across 60 fixtures, including being title sponsorship of Newbury’s Spring Cup. The operator will also become the official betting partner of Goodwood’s opening Saturday, broadcasted live on ITV1. 

“We are both excited and proud to continue our support of British racing into 2021,” Mansion’s chief marketing officer David Murphy said.  

“Having taken huge steps forward to improve our racing product over the last 12 months, we continue to strive to deliver the best offering to our customers. 

“2020 was a challenging year for racecourses across the country and we’re pleased to be able to put our name to over 60 events at 26 different venues in 2021.” 

David Leyden Dunbar, ARC’s group director of partnerships added: 

“It’s been terrific to work with the team at MansionBet since 2019 and to watch our partnership along with the brand’s commitment to British Horseracing go from strength to strength.” 

“Our racecourse teams look forward to working with them again in 2021 and delivering a fantastic schedule of racing across many of our courses throughout the year.” 

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