BetRivers Appoint Jerome Bettis and George Kar as Brand Ambassadors
As part of the deal, the two sporting legends will be a part of the ‘Bet with a Winner’ marketing campaign in the US, as well as becoming ‘exclusive betting endorsers’ of the igaming brand.
RetRivers; an American sportsbook and casino, has today announced details of two new ambassadors for the brand. Eager to share the news on its site, BetRivers officials revealed that it had welcomed National Football League (NFL) player Jerome Bettis and National Basketball Association (NBA) coach George Kar on board.
As part of the deal, the two sporting legends will be a part of the ‘Bet with a Winner’ marketing campaign in the US, as well as becoming ‘exclusive betting endorsers’ of the igaming brand.
“No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome made a positive impact on and off the field,” RSI president Richard Schwartz said.
“We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com.”
“George Karl was successful at every level of the sport, and we’re excited for him to bring his enthusiasm and knowledge to the sports betting arena here at BetRivers.com,” Schwartz added.
