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William Hill Take Majority Share in Alfabet

This move into the Columbian gambling industry marks the 9th regulated market William Hill will operate in

William Hill Take Majority Share in Alfabet
William Hill Take Majority Share in Alfabet

William Hill has announced details of yet another acquisition, taking a majority stake in Colombian operator, Alfabet S.A.S. Further enhancing the brand's global presence, William Hill says this investment supports its “strategy to deliver growth through international expansion and diversity”.


This move into the Columbian gambling industry marks the 9th regulated market William Hill will operate in. But, why is Alfabet its route to market? 


While only going live in 2018, Alfabat holds a full Coljuegos licence, meaning it is permitted to offer sportsbook and casino products throughout Columbia. Columbia is currently the only Latin American company that operates its gambling industry in a similar fashion to Europe, making it a sensible move for the William Hill group.  

“We are delighted to announce our acquisition of a majority share in Alfabet S.A.S, and with it, our first entry into a regulated Latin American state,” said William Hill CEO Ulrik Bengtsson.  


“The Colombian regulated market is a role model for the Latin American gambling sector, and we are excited by this opportunity to deliver a very competitive product and safe player experience under the William Hill brand in the country.” 


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