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Rebrand for GVC Holdings

The business this move to a shorter, more industry-focused name will allow it to become synonymous with online gambling and entertainment.

Rebrand for GVC Holdings
Rebrand for GVC Holdings

While GVC Holdings has long been regarded as one of the world’s most significant gambling business, its recent period of expansion has encouraged the business to roll out a rebrand. According to the company, which owns partypoker, Bwin, Coral and Ladbrokes, it will be scrapping its well-established name, replacing it with a more simplified title; ‘Entain’.  


This is however subject to shoreholders approval.  


The business this move to a shorter, more industry-focused name will allow it to become synonymous with online gambling and entertainment.  


GVC Chief Executive Shay Segev explained the thought process behind changing a long-standing name to Entain in a statement to the London Stock Exchange. 


“Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience, and provide industry-leading levels of player protection.” 


“We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues, and to supporting the communities in which we operate. Our clear strategy of prioritising sustainability and growth will allow us to achieve these goals, thereby providing long-term value for all of our stakeholders.” 



 



 


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