DraftKings Sign Bryson DeChambeau As New Face of Golf
DeChambeau, who is 6th in the Official World Golf Ranking, has signed a multi-year deal with the brand, being DraftKings face of golf for the foreseeable future.
American fantasy sports site and gambling operator DraftKings has today announced that it has signed American professional golfer Bryson DeChambeau. DeChambeau, who is 6th in the Official World Golf Ranking, has signed a multi-year deal with the brand, being DraftKings face of golf for the foreseeable future.
This coincides with a rapid spike in interest in fantasy golf; a market in which DraftKings wants to remain at the forefront of. This strategic move will see DraftKings further cement its name as the most competitive and advanced platform for fantasy golf. Currently, golf is the fourth-most-popular sport for daily fantasy at DraftKings.
Jason Robins, CEO of DraftKings, said:
“Professional golf has been a key growth sport in both daily fantasy and sports betting, and our collaboration with Bryson DeChambeau is a notable new layer of mainstream brand exposure and fan experience.”
“DraftKings is strategically aligning with winning athletes like Bryson who embody and embolden the competitive fire of our customers.”
Through the deal, DeChambeau will be using his audience to promote DraftKing’s golf offering.
“DraftKings has been at the forefront of innovation for how people experience golf, and the company continues to modernize the game through technology built by and for sports fan. “The gaming industry has already helped golf reach broader audiences, and I am proud to work with DraftKings on boosting fan excitement and engagement in the game.”
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