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William Hill US Makes Michigan Debut

William Hill US has announced its first venture into the Michigan betting market, having this week launched a sportsbook in the Wolverine State.

William Hill US Makes Michigan Debut
William Hill US Makes Michigan Debut

William Hill US has announced its first venture into the Michigan betting market, having this week launched a sportsbook in the Wolverine State.


This has been made possible via a partnership with Grand Traverse Resort & Casinos, tying the new sportsbook with the brand’s Michigan establishment; Turtle Creek Casino.  


As of this week, the Onyx Sports Book by William Hill, along with its satellite location, is now officially open 7 days a week. The grand opening ceremony featured Ernest Stevens Jr, chairman of the National Indian Gaming Association, with the ceremonial first bet placed by NBA All-Star Rick Mahorn. 


Dan Shapiro, Vice President of Strategy & Business Development for William Hill, commented:  

“Today’s grand opening at Turtle Creek Casino officially marks the 13th state where William Hill now offers sports betting. This is just the beginning of our partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, with plans to launch mobile sports betting and iCasino gaming throughout Michigan as soon as permitted. 

“This is an exciting way to start the NFL season, and we know the Onyx Sports Book by William Hill will be the new game-day location for sports fans in Northern Michigan.” 

Michael Schrader, CEO of Grand Traverse Resort & Casinos, added:  

“We are excited to align with William Hill, the leading sports betting company in the US.  They are the best in the business, and that’s always what we strive to give our guests. We have an excellent, trained staff to assist customers with getting their bets down.”  

“We want to provide the best destination for sports betting in the state, and with William Hill as our partner, that’s a bet we’re happy to take. When Michigan regulations are permitted, we will be able to offer the best in online gaming and betting as well.  This is truly a win-win for Northern Michigan.” 


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