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DraftKings Joins Forces with ESPN

Both DraftKings and Caesars Entertainment have entered partnership deals with Disney-owned ESPN, resulting in DraftKings shares rocketing to a 52-week high.

DraftKings Joins Forces with ESPN
DraftKings Joins Forces with ESPN

Both DraftKings and Caesars Entertainment have entered partnership deals with Disney-owned ESPN, resulting in DraftKings shares rocketing to a 52-week high. DraftKings shares have sky-rocketed by a huge 160% since going public back in April 2020.  

According to the official press release, ESPN will have Caesar's sportsbook, William Hill, as its sponsor for fantasy sports. DraftKings will be the brand’s exclusive partner for daily fantasy sports games. 

While the finer details of the parentship are yet to be confirmed, what we do know is that DraftKings’ betting products and promotions will soon be featured across ESPN’s digital platforms.  

ESPN’s Vice President of Business Development and Innovation, Mike Morrison, said:

“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space.”

“We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”

Tom Reeg, Caesars Entertainment CEO, said:

“Caesars’ relationship with ESPN continues to deepen with the ability to directly link to sportsbooks from our partner, William Hill, from ESPN’s digital platforms.”

“ESPN’s unparalleled reach provides a transformational opportunity for sports fans and enthusiasts to engage and wager at their fingertips. This new initiative closely followed the grand opening of the new ESPN Studio with Caesars at the center of the world-famous Las Vegas Strip.”

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