Leeds United and SBOTOP Enter Multi-year Partnership

Global sports betting brand, SBOTOP, has officially entered a multi-year sponsorship deal with Leeds United. SBOTOP is now the official sponsor of the English club, seeing their logo adorned on the front of the iconic white kit for the whole of the coming season.  

According to the club, this is the largest commercial deal in their history. 

Leeds United Executive Director Paul Bell said:

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme.”

“We have been in discussions with Bill Mummery and his team at SBOTOP/Celton Manx for some time, looking at various ways to work together and I’ve been very impressed by their experience and the proactive way in which they have looked to engage with the club."

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, Executive Director at Celton Manx/SBOTOP added:

“We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base."

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight."

“These are exciting times for all concerned and we can’t wait to get started.”