888sport Becomes NFL’s Official UK Sports Betting Partner

888sport has today announced that it has signed an exclusive transatlantic deal with the National Football League (NFL), becoming an official sports betting partner for the league in the UK and Ireland. The partnership will also see 888sport become the official sports betting partner of the Super Bowl and the NFL London games for the coming year.

As part of the agreement, the Gibraltar-based gaming operator will be able to advertise during official broadcasts from the NFL. This will come into effect tonight (11th Septmeber 2020) as the new season gets underway, seeing 888sport adverts featured during the Kansas City Chiefs Vs. Houston Texans duel. 

Guy Cohen, SVP Head of B2Cat 888, commented:

"This is the start of an exciting chapter for 888sport. We pride ourselves on being at the forefront of live sporting experiences and we're delighted to partner with an internationally adored brand such as the NFL. We look forward to playing our part in an exciting NFL season, which kicks off this weekend, and beyond."

Chris Halpin, NFL Executive Vice President, Chief Strategy and Growth Officer, said:

"We are delighted to partner with 888Sport, our first official UK betting partner. It is a brand that will help us deepen fans' engagement with our sport, and this partnership will provide us with strategic insights that will shape our broader sports betting strategy."

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