Altenar Appoints Mitchell Harrison As Sales Director To Lead European And North American Growth
Altenar has appointed Mitchell Harrison as sales director, with the executive set to support the sportsbook technology provider’s expansion across Europe and North America.
Harrison Brings Two Decades Of Sales Experience
Altenar has appointed Mitchell Harrison as sales director, strengthening its commercial team as the sportsbook technology provider continues to expand across Europe and North America.
Harrison brings more than 20 years of experience in sales and business development, including eight years in iGaming and sports betting.
His career includes roles at SBTech, DraftKings, Genius Sports and GiG, covering sportsbook technology, supplier partnerships and international business development.
Harrison said:
“Joining Altenar feels like a natural culmination of my background across the sportsbook industry, and I’m excited to be part of the team for this next phase of major growth.“Having worked on both the B2B and operator sides of the industry, I bring a relationship-first approach, strong commercial strategy expertise and a clear understanding of what operators need from a technology provider.
“Altenar’s values and mindset matched perfectly with me, particularly its focus on a sportsbook that can adapt to an operator’s brand, regulatory requirements and local player preferences.”
Focus On European And North American Markets
In his new role, Harrison will focus on expanding Altenar’s presence across key Tier-1 markets, including Europe and North America.
Charlie Williams, commercial director at Altenar, said:
“Mitchell combines extensive sportsbook, technology and commercial experience with a strong understanding of both established European markets and the rapidly-developing North American landscape.“His experience across major B2C brands, alongside his work with leading B2B suppliers, gives him a strong perspective on what operators need from their technology partners. We are pleased to welcome Mitchell to the team and look forward to building on our commercial growth across these markets.”
The appointment supports Altenar’s continued expansion across regulated markets, with the company providing sportsbook technology designed to adapt to operators’ brands, local market requirements and player needs.
