Xtremepush Appoints Steve Talbot As CMO To Drive Global Expansion

Xtremepush has appointed Steve Talbot as Chief Marketing Officer, strengthening its senior leadership team as the Dublin-based CRM and customer engagement technology provider targets further international growth.

Talbot will oversee the company's global marketing strategy, focusing on brand positioning and communicating the commercial value of its AI-powered CRM, engagement and loyalty solutions. His appointment follows a period of expansion for Xtremepush, which is targeting growth across iGaming, financial services and other highly regulated sectors.

The new CMO will also support the company's efforts to promote XpertOS, its recently launched agentic CRM platform, as businesses increasingly seek automated solutions to improve customer engagement and operational efficiency.

Talbot Brings Experience From LiveScore Group And The Pools

Talbot joins Xtremepush with extensive experience across marketing, CRM, customer retention and business operations. His previous positions include Chief Operating Officer at The Pools and Director of Retention and Loyalty at LiveScore Group.

He has also held roles at NatWest and Avios, providing experience across financial services, travel and digital commerce. Xtremepush said his background in competitive and regulated industries will help the company address the commercial challenges facing its customers, particularly around revenue growth, operational efficiency and cost management.

Tommy Kearns, Co-founder and CEO of Xtremepush, said:

“As Xtremepush enters its next phase of global growth, Steve brings a powerful combination of commercial, marketing and operational experience. Having led businesses and functions within the highly competitive and regulated markets we are targeting, he understands the challenges our customers face and what it takes to deliver meaningful commercial outcomes.

“Our growth has been driven by a great product suite, a genuine focus on customer outcomes and deep expertise in the industries we serve. Steve understands that proposition and will play an important role in translating it into a compelling global brand.”

XpertOS To Support AI-Powered CRM Strategy

A central part of Talbot's new role will involve promoting Xtremepush's transition towards outcome-based CRM campaign creation and automation, supported by agentic artificial intelligence.

The approach is designed to move beyond traditional campaign execution by enabling businesses to identify, implement and optimise customer engagement activities against defined commercial objectives.

Xtremepush's recently launched XpertOS platform forms a key part of this strategy. The company says the technology can help businesses align customer interactions and marketing campaigns with revenue targets and other performance indicators while reducing the operational complexity associated with CRM management.

For iGaming operators and other businesses operating in regulated markets, the platform is intended to support more efficient customer engagement and retention strategies through automated campaign management.

New CMO Targets International Growth

Talbot said Xtremepush's existing product portfolio and focus on customer relationships were important factors behind his decision to join the company.

“Xtremepush has built an impressive business, and its growth trajectory makes this a hugely exciting time to join the team. What particularly attracted me is the combination of the breadth and depth of the product suite. Plus the genuine care and commitment to customer success and partnership that is shown everyday by the people that work here.”

He also highlighted the commercial opportunities associated with XpertOS and the company's plans to expand into additional markets.

“That provides a fantastic platform to position the brand for further global expansion across iGaming, financial services and beyond. The launch of XpertOS makes the opportunity even more compelling. XpertOS enables companies to align and optimise every CRM customer interaction, campaign and action back to achieving the executive level outcomes and KPI’s that growth and success is judged against.

“I’m looking forward to working with Tommy and the team to build on the success to date and to help take Xtremepush to the next level globally.”

The appointment gives Xtremepush additional senior marketing expertise as it seeks to increase its international presence and strengthen the positioning of its AI-powered customer engagement technology.