NFL Announces Trio Of Sports Betting Partnerships
DraftKings, FanDuel and Fanatics Betting and Gaming have signed multi-year commercial agreements with the National Football League.
The National Football League (NFL) has announced multi-year commercial agreements with DraftKings, FanDuel and Fanatics Betting and Gaming, expanding its partnerships within the sports betting category.
DraftKings and FanDuel were already NFL partners, while the agreement represents an expansion of the league’s existing relationship with Fanatics, which also covers collectibles and official NFL merchandise.
Under the new agreements, all three operators will be able to use NFL marks within the sports betting category and promote online and retail sports betting.
NFL Sports Betting Partnerships
The agreements will also provide DraftKings, FanDuel and Fanatics with a presence at major NFL events, including the Super Bowl and NFL Draft, as well as access to unique hospitality and VIP experiences.
The operators will also receive integrations across NFL-owned digital media properties.
In addition, the three companies will have access to real-time official play-by-play statistics, proprietary Next Gen Stats and BetVision through Genius Sports, the NFL’s exclusive data distribution partner.
Renie Anderson, NFL Executive Vice President and Chief Revenue Officer, said:
We are thrilled to have three world-class partners in the sports betting category. DraftKings, FanDuel and Fanatics share our vision for innovation and fan engagement, but most importantly, our commitment to protecting the integrity of the game.
We look forward to navigating this next chapter in sports betting together.
Expanding Commercial Relationships
Beyond sports betting, DraftKings will continue as the NFL’s official daily fantasy sports partner, a role it has held since 2019. The partnership includes exclusive rights to NFL intellectual property and marks.
Meanwhile, Fanatics will become an official online casino marketing partner of the NFL.
The agreements come as Fanatics continues to expand its activities in the betting sector. Last month, the company acquired BGC Group, enabling it to develop its prediction markets technology stack.
