PG Soft LatAm General Manager To Make SiGMA North America Debut
Hugo Baungartner will represent PG Soft in Mexico as the supplier targets further expansion across Latin America.
PG Soft’s recently appointed general manager for Latin America, Hugo Baungartner, is set to make his industry trade show debut at the inaugural SiGMA North America Summit in Mexico.
The event will take place at the Centro Banamex in Mexico City from 1-3 September 2026, bringing together professionals from across the iGaming, technology and digital business sectors.
Baungartner was appointed to his new position at PG Soft in early July and is responsible for leading the game developer’s commercial expansion across Latin America.
His remit includes developing the company’s strategy in Brazil, where PG Soft has already established a presence, alongside identifying further opportunities across the wider regional market.
PG Soft Backs Inaugural SiGMA North America Summit
PG Soft will also sponsor the first edition of the SiGMA North America Summit as part of its efforts to increase its involvement across Latin America.
The Mexico City event marks the SiGMA platform’s expansion into North America and is expected to attract operators, affiliates, suppliers and senior industry executives.
For PG Soft, Mexico provides an opportunity to strengthen relationships across both Latin American and North American markets as the supplier looks to increase the distribution of its content.
Baungartner’s appearance will be his first at an industry exhibition since taking responsibility for the company’s Latin American operations.
Latin American Expansion Remains Priority
PG Soft is looking to use its presence at major regional events to support its commercial expansion and establish closer relationships with businesses operating within individual markets.
Baungartner will lead those efforts across Latin America as the supplier seeks to build on its existing position in Brazil and increase its presence elsewhere in the region throughout 2026.
Founded in 2015, PG Soft is a mobile-focused game developer headquartered in Valletta, Malta, with operations spanning Europe, North America and Asia.
