Bally’s Acquisition by Intralot Completed

A deal between Intralot and Bally’s, agreed in July 2025 for Intralot to acquire Bally’s International Interactive business, has now been completed.

The transaction, comprising a mix of cash and Intralot shares, valued Bally’s technology division at €2.7bn.

The issuance of new shares means Bally’s Corp has become the majority shareholder of Intralot, giving it a more prominent role in shaping the company’s future strategic decisions.

Robeson Reeves, Bally’s CEO, will play a central role in the merger and will continue to lead both Bally’s Corp and the newly formed Bally’s Intralot.

Commenting on the deal’s completion, Reeves said:

“Our shareholders now have visibility into the value of our interactive division as part of a larger, globally scaled operator. Intralot’s lottery expertise and reach, combined with Bally’s International Interactive’s proven digital capabilities, creates a powerful foundation for expansion over the long term.”