Pythia Sports Joins NYCE Product Marketplace With Horse And Greyhound Racing Offering

Pythia Sports has joined the NYCE Product Marketplace, providing operators with another route to its managed trading, pricing and risk management services for horse and greyhound racing.

NYCE International is a London-listed B2B gaming marketplace and advisory firm connecting operators with specialist suppliers.

Alongside its marketplace listings, NYCE provides partners with introductions to operators, pitch and positioning support and regional representation, with the aim of supporting commercial expansion into new markets.

Managed Racing Product Combines Trading And Media

Pythia’s managed racing product, delivered alongside Racing1 Markets, combines official race information, odds, risk controls, live streaming and associated media rights through a single integration and commercial arrangement.

Operators can integrate the product through an API and develop their own racing front end or use an iFrame providing a ready-made racebook.

Both options include access to a back office for configuration and live bet monitoring.

Racing coverage and associated media rights remain subject to rights holder permissions and availability within individual markets.

The product is designed for operators looking to add racing to their sportsbook for the first time, develop an existing offering or use a single provider to manage their racing operations.

Pythia Targets Operator Partnerships Through NYCE

Stephen Davison, Head of Commercial Operations at Pythia Sports, said:

“Every operator comes to racing from a different place. Some have their own front end and want an API, while others want a racebook that's ready to go. Either way, they get one arrangement for the data, pricing, streaming and rights, and a trading team that knows racing.

“NYCE gives us a direct line to the operators weighing up those choices. We are looking forward to starting our partnership.”

Alex Crockford, Chief Commercial Officer at NYCE International, added:

“When operators ask us about racing, the first questions are usually about trading. Who prices it, who manages the risk and how it plugs into their sportsbook.

“Pythia answers all three with a managed product and a team behind it, which makes it an easy conversation to have.”

Racing Offering Includes Bet Builder

Through Pythia’s racing product, operators can offer win, each-way and place bets alongside forecasts and tricasts.

The offering also includes a bet builder, while racecards provide form information, silks and editorial race comments.

Pythia’s trading and operations team provides ongoing support for operators using the racebook.