FanDuel Named Official Odds Provider for NBA and WNBA on Prime Video
Through the partnership, NBA and WNBA viewers who sign up for Prime’s new bet tracking and Odds View features will gain access to FanDuel’s expert betting data and dynamic content during live games
FanDuel has been appointed as Amazon Prime’s official odds provider and an official partner of the NBA and WNBA on Prime Video, bringing market-leading sportsbook insights directly to basketball fans.
Through the partnership, NBA and WNBA viewers who sign up for Prime’s new bet tracking and Odds View features will gain access to FanDuel’s expert betting data and dynamic content during live games. Bettors can link their FanDuel accounts to their Prime Video profiles to track bets in real time, although betting will not be available directly through the Prime Video app.
The Odds View feature offers a rotating display of live odds, lines, and probabilities, alongside overlays that provide context on player and team performance relative to betting markets, enhancing the live viewing experience.
As part of the collaboration, Blake Griffin, NBA on Prime analyst, will act as an ambassador for FanDuel’s NBA offering. Griffin will appear across FanDuel campaigns, on-air integrations, social media, and live events, sharing his expert perspective and personality to engage basketball fans.
Mike Raffensperger, President of FanDuel Sports, said:
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans. By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”
Danielle Carney, Head of US Video and Live Sports Sales at Amazon Ads, added:
“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers. By prioritising innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”
The agreement underscores a growing trend of integrating sports betting insights with live broadcasts, offering fans an enriched, interactive viewing experience while strengthening FanDuel’s presence in the basketball market.
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