Symplify Partners With Promofy For Gamified Player Journeys
Symplify has partnered with Promofy to integrate its no-code gamification engine into automated customer journeys, allowing operators to trigger personalised experiences based on player behaviour.
Symplify, a Stockholm-based CRM and AI cloud solutions provider, has partnered with AI gamification platform Promofy to integrate gamified experiences into its automated customer journeys.
The agreement will allow CRM teams to set up and trigger gamified experiences directly within a Symplify journey without using a separate platform.
Symplify will handle orchestration, segmentation and targeting, determining which players receive specific experiences and when they are delivered based on player behaviour.
Triggers can include events such as a first deposit, a period of inactivity or reaching a VIP milestone.
Promofy Gamification Integrated Into CRM Journeys
Promofy will provide the gamified experiences, including games, challenges and AI-driven rewards. The company was named Best Startup at ICE 2026.
Player data will form a central part of the integration. As Symplify already holds the data used to create and manage customer journeys, operators will not need to export or rebuild information within a separate gamification system.
Once a specified trigger is reached, the relevant gamified experience can be launched automatically without additional manual setup.
Christoffer Feldt-Sørensen, chief sales officer at Symplify, said:
“Gamification often sits in its own corner, running as a separate campaign with its own data and its own setup. Bringing Promofy inside our journeys closes that gap. CRM teams can reward a player at the moment that matters, using behaviour we are already tracking, and they can do it without writing a line of code.”
Partnership Targets Behaviour-Based Engagement
The integration is designed to allow operators to use live player behaviour when determining when games, challenges and rewards are presented.
Irakli Davarashvili, founder and CEO of Promofy, added:
“Working with Symplify means our games and challenges reach players at the point when they are most likely to respond. Our engine allows targeting to be driven by live player behaviour rather than a list pulled together the week before.”
