Midnite Named Official Sponsor of Channel 5’s FIFA Club World Cup Coverage

Sports betting operator Midnite has been confirmed as the official sponsor of Channel 5’s coverage of the FIFA Club World Cup, as part of its continued drive to expand its profile in the sports betting sector.

The partnership will see Midnite’s branding appear across Channel 5’s live match broadcasts, the daily football discussion show The Press, and across digital platforms including YouTube highlight reels.

Set to take place in the United States between 14 June and 13 July, the inaugural edition of the expanded FIFA Club World Cup will feature 32 elite clubs from across the globe. Teams include Chelsea, Manchester City, Real Madrid, Bayern Munich, Inter Miami, and Boca Juniors.

Channel 5 will air 23 of the 63 fixtures, covering 15 group stage games, four round-of-16 ties, two quarter-finals, a semi-final, and the final.

Midnite’s sponsorship reflects its ongoing marketing push, which also includes backing the 2025 World Snooker Tour and the launch of its first nationwide TV advertising campaign.

The deal also marks a key milestone for Andrew Mook, who joined the company earlier this year as Head of Brand Marketing, having previously held roles at Sky Bet and Flutter.

Commenting on the sponsorship, Mook said:

“We’re thrilled to sponsor 5’s coverage of the FIFA Club World Cup and to bring fans even closer to the biggest football event of the summer.

At Midnite, we’re all about connecting our players with the games they love and this high-profile sponsorship is a perfect way to showcase what we do best. It’s another important step in our brand exposure strategy, with plenty more exciting activities on the horizon.

Midnite is being crafted to give sports fans the best possible betting experience, and supporting 5’s broadcast of the FIFA Club World Cup is another step in that journey.”