Stats Perform Secures Exclusive International Betting Streaming Rights for EFL

Supplier Stats Perform has entered into a new collaboration with the English Football League (EFL) after winning the exclusive International Betting Live Streaming Rights for the competition.

Set to begin at the start of the 2024/25 season, this partnership will leverage Stats Perform’s technology, alongside Opta data, to enhance the EFL’s user experience and player offerings.

Earlier this year, Stats Perform initiated a sportsbook technology arrangement with Kindred. In June, the company also became the official data partner for the ICC, a move closely followed by a collaboration with Novibet ahead of Copa America and Euro 2024.

Andrew Ashenden, Chief Betting Officer at Stats Perform, commented on this latest deal:

“We are thrilled to add the English Football League’s storied teams and thrilling, high-quality competitions to our Bet LiveStreams offering. This agreement underscores our commitment to helping our licensed sportsbook partners provide the most trusted and entertaining sports betting experiences to their customers. The EFL's rich history and passionate fanbase make it an ideal addition to their services.”

For the EFL, this announcement comes after the introduction of a new code of conduct regarding gambling-related agreements earlier this summer.

Ben Wright, Chief Commercial Officer at the EFL, expressed his enthusiasm:

“We are delighted to partner with Stats Perform, a highly trusted global leader in sports AI and technology and the pioneer in live streaming for betting. We look forward to working closely together to deliver an exciting and innovative product.”

In other sports betting industry news, The Premier League has selected Genius Sports as its SAOT supplier.