FIFA Women's World Cup Announces Tab NZ As First Gaming Sponsor

According to sources in Australia, Tab NZ, a betting company in New Zealand, has been named FIFA's first-ever gambling sponsor for the Women's World Cup in 2023.

In four stadiums in New Zealand, FIFA will promote Tab from July through August. 

Waikato Stadium, Eden Park, Wellington Regional Stadium, and Dunedin Stadium are the four stadiums. Tab pays the national football federation NZ$2.4 million (US$1.5 million) in compensation for the sports it accepts bets on last year.

Luis Rodriguez, FIFA's Head of Partnership, stated:

“We are pleased to welcome Tab to our expanding family of supporters and sponsors for this year’s ground-breaking FIFA Women’s World Cup.

“Hosting the world’s biggest women’s sporting event provides an excellent platform to engage football and sports fans across Aotearoa New Zealand and with Tab having significant plans in this space before and during the tournament, we welcome their support in generating even more hype in one of our host countries.” 

Tab NZ's Chief Marketing and Customer Officer, Jodi Williams, said:

“We’ve always been focused on nurturing the future of sport, with more than $12m going back to sport in New Zealand last year thanks to Kiwis betting with Tab. 

“With that in mind and with the potential of the tournament to generate massive growth in participation for women's football in New Zealand, it was a natural fit for Tab to be an official supporter for New Zealand of the FIFA Women’s World Cup 2023.”