CAP Calls for Celebrities to Be Banned From Gambling Adverts

The Committees of Advertising Practice (CAP) has called for the use of celebrities to be banned in betting advertising. According to sources, the organisation has launched a public consultation on the matter, believing the scrappage of celebrity endorsements to stop gambling content being targeted at under 18s. 

Currently, betting adverts are banned from platforms that have more than a 25% under 18 audience.  

If the proposed change is implemented, we would see the removal of adverts involving high-profile football figures such as Jose Mourinho and Harry Redknapp; both of which have a long history of involvement in the promotion of gambling content. 

CAP is currently facing mounting pressure to remove all gambling advertising; a measure the body does not feel is necessary. However, the organisation does believe that celebrities should be stripped from ads as soon as possible.  

“For example, featuring the England football captain in a gambling ad would be prohibited under this new rule,” said the CAP.