Brazil’s iGaming Ban: Offshore Share Triples As Affiliate Coverage Shrinks

Brazil’s offshore iGaming share has increased following the introduction of a provisional measure banning the operation, offering, intermediation and advertising of fixed-odds betting, according to data from Blask.

Brazil ranks as the largest iGaming market by user demand among the 142 countries currently tracked by Blask.

Since the regulated market launched in January 2025, licensed brands had accounted for more than 96% of total interest. However, four days after the new measure was published, offshore brands’ share approached 10%.

At the same time, affiliate coverage across the 20 most promoted brands fell by 41.5% in the space of a week.

Offshore Share Reaches Record High

Between the launch of Brazil’s regulated market on 1 January 2025 and 24 September 2026, offshore brands accounted for an average of 3.9% of the country’s iGaming demand, as measured by the Blask Index.

On 24 September, the day before the provisional measure was published, their share stood at 3.4%.

Blask data shows that the offshore share subsequently increased each day, reaching 9.9% on 29 September. This represented the highest daily level recorded since the regulated market launched.

Under the government’s timetable, betting websites and applications are due to be taken offline from 6 October, while players have until 5 October to withdraw funds voluntarily.

Ricardo Bianco Rosada, founder of brmkt.co and a gaming executive since 2001, expects some players to move to unlicensed operators once regulated platforms go offline.

Rosada said:

“The ban does not create that market. It hands it the other 30 million customers, the ones who until now were betting on sites that could see them.”

Affiliate Coverage Falls 41.5%

The provisional measure also prohibits the intermediation and advertising of fixed-odds betting, affecting affiliates promoting licensed operators in Brazil.

According to Blask, the 20 most promoted brands had combined affiliate coverage across 418 sites as of 29 September, compared with 715 a week earlier.

This represents a 41.5% decline, with every brand in the group recording a reduction in coverage.

Bet365, which was the most promoted brand in August, recorded the largest decline, falling from 60 affiliate sites to 31. Brazino777, Novibet and Sportingbet followed.

Stake became the most promoted brand despite its coverage declining from 51 to 38 sites. Betano, identified by Blask as Brazil’s leading brand by user demand, appeared across 33 sites, down by 15 from the previous week.

Luiz Felippe Correia de Almeida, CEO of Smart Social, said the measure’s restrictions extend to affiliate links, sponsored posts and betting bonus codes.

He said:

“Affiliates that depend only on Brazil are under the most pressure.”

Correia de Almeida said affiliates focused heavily on Brazil may look to diversify into other markets rather than continue targeting Brazilian audiences through alternative channels.

Brazil’s Betting Market Begins To Contract

The early data indicates that the structure surrounding Brazil’s regulated betting market began changing within days of the provisional measure being introduced.

Four days after its publication, offshore brands’ share of iGaming demand had risen from 3.4% to a record 9.9%, while affiliate coverage among the 20 most promoted brands had fallen by 41.5% in a week.

Licensed platforms remain accessible during the transition period for withdrawals, with betting websites and applications scheduled to be taken offline from 6 October.