Enteractive Appoints Stephen Parry As Group CEO To Lead Next Phase Of Global Growth
Stephen Parry will take over as Group CEO of Enteractive as the player engagement specialist targets international expansion, deeper operator partnerships and further technology development.
Enteractive has appointed Stephen Parry as Group Chief Executive Officer, effective 1 October 2026, as the company prepares for its next phase of international growth.
Parry brings leadership experience across the global betting and gaming, telecommunications and technology sectors, having previously held senior roles with Flutter Entertainment, William Hill, Superbet, FDJ/Kindred and Vodafone.
His appointment comes as Enteractive targets further international expansion alongside the development of its technology and product offering, including its portfolio of proprietary AI solutions.
Parry To Lead Enteractive’s Growth Strategy
Founded in Malta in 2008, Enteractive has grown to approximately 250 employees and currently supports more than 100 brands across 50 markets.
The company specialises in human-to-human player activation and reactivation, helping operators engage customers through personalised one-to-one conversations supported by its proprietary technology.
Enteractive has identified international scale, deeper operator partnerships and continued investment in its technology and product portfolio as key priorities for its next stage of development.
Parry’s appointment is intended to support those ambitions, drawing on his experience working within major international gaming and technology organisations.
Hansson Moves To Executive Chairman Role
As part of the leadership transition, Enteractive co-founder Mikael Hansson has moved into the role of Executive Chairman.
Hansson will remain involved with the business, supporting Parry and the wider leadership team on Enteractive’s long-term strategic direction.
The transition comes as the company looks to combine its player engagement experience with further developments in technology, data and AI while retaining its person-centred approach.
Hansson said:
“Enteractive is entering an exciting new chapter, building on the human-first approach that has always defined us while expanding into new markets, products and technologies. Stephen brings the industry experience, international perspective and leadership to help us realise that ambition, and I’m incredibly excited to welcome him to lead Enteractive through its next phase of growth.”
Parry Targets Operator Partnerships And Player Retention
Parry added:
“Enteractive has built a genuinely distinctive proposition, combining deep operational expertise and technology with the power of real human interaction to deliver measurable value for operators around the world.
“I’m excited to build on those strengths alongside our people, customers and partners, drawing on my long-standing relationships across the industry to help more operators strengthen player retention and to unlock the significant opportunities ahead.”
