VirtualsThursday, 24 September 2026 · 10:25 GMT · 2 min read

ICONIC21 Launches Collectible Card-Inspired Instant-Win Game Packs

The new virtual casino game combines pack-opening mechanics, collectible cards and multipliers, with customisable designs available for operator partners.

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ICONIC21 Launches Collectible Card-Inspired Instant-Win Game Packs

ICONIC21 has expanded its virtual games portfolio with the launch of Packs, a new instant-win casino title inspired by the experience of opening collectible card packs.

The game combines short-form instant-win gameplay with collectible mechanics, giving players the opportunity to discover cards from different groups and work towards completing collections.

Packs also offers operator customisation, with ICONIC21 allowing partners to adapt card designs to their own branding.

Packs Combines Instant-Win And Collectible Mechanics

Each round begins with the opening of a virtual pack, followed by a reveal sequence displaying the cards contained within it.

Different card combinations are associated with multipliers and potential payouts, while cards are divided into groups featuring varying characteristics and levels of rarity.

Individual pack openings also contribute towards a wider collection mechanic. Completing a full collection unlocks a special bonus, adding a progression element beyond the outcome of a single round.

The format has been designed around relatively short gameplay sessions, with ICONIC21 using the familiarity of collectible packs to provide a straightforward structure that can be quickly understood.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said:

“Opening a pack is a familiar and exciting experience for many players. The concept draws inspiration from classic collectibles such as trading cards, stickers and caps, bringing that nostalgic experience into the virtual world.

“Players can collect cards from different groups, each with its own characteristics, rarity and payout potential. Completing a full collection unlocks a special bonus, adding another layer of anticipation and giving players an additional reason to keep discovering what the next pack contains.”

Operator Branding Built Into Packs

Customisation forms another part of the new product, with ICONIC21 enabling operators to adapt the appearance of individual cards to reflect their own branding.

The approach allows partners to offer a tailored version of the game while retaining the underlying pack-opening and instant-win mechanics.

It also builds on ICONIC21’s wider focus on adaptable gaming products. The provider’s existing portfolio spans live casino, slots, RNG products and virtual games, with branded content forming part of its offering to operator partners.

For Packs, the ability to modify card designs gives operators scope to align the title more closely with the visual identity of their own casino platforms.

ICONIC21 Expands Virtual Games Portfolio

The launch adds another format to ICONIC21’s virtual games range as the supplier continues to develop alternatives to traditional slot and table game products.

Packs takes elements commonly associated with physical trading cards and other collectibles and applies them to an instant-win casino format, combining the immediate outcome of individual rounds with a longer-term collection objective.

The game is now available to ICONIC21’s operator partners, with deployment subject to the technical and regulatory requirements of individual markets.

Its combination of short-form gameplay, collectible mechanics and operator customisation gives ICONIC21 a new product format as it continues to expand its virtual casino offering.

TopicsICONIC21
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