Logifuture Launches Zoom Sports With Odibets In Kenya Ahead Of Further African Expansion
The iGaming supplier has introduced its virtual football and tennis product to Odibets, with launches in Tanzania and Ghana planned next.
Logifuture has expanded its presence in Kenya through a new partnership with Odibets, bringing its Zoom Sports virtual betting product to the operator's sportsbook.
The Malta-headquartered B2B supplier confirmed that the integration is now live, providing Odibets customers with access to virtual football and tennis events around the clock.
The agreement follows Logifuture's earlier launch with Kenyan operator Betika in June 2026 and forms part of a wider African expansion strategy, with Tanzania and Ghana identified as the next markets for the Odibets partnership.
Zoom Sports Adds 24/7 Virtual Betting Content
The integration gives Odibets access to Zoom Sports, Logifuture's virtual sports product, which delivers more than two million football and tennis matches annually.
The platform offers two formats, allowing players to choose between full 90-minute matches and a shorter 10-minute Turbo mode.
By providing events throughout the day, Zoom Sports enables Odibets to maintain a continuous betting offering outside the schedules of traditional sporting competitions.
Benedict Murithi, Country Marketing Manager at Odibets, said the operator had introduced the product to meet demand for betting content beyond conventional match times.
“Our players expect action whenever they log in, not just when a match happens to be on,” Murithi said.
“With Zoom Sports, our sportsbook stays live around the clock – the same depth and intensity as live football and tennis, any hour of the day. It’s already changing how our players engage outside peak hours.”
The companies have not disclosed the financial terms of the agreement or provided figures showing the product's impact on betting activity since launch.
Logifuture Builds On Betika Partnership In Kenya
The Odibets agreement represents another step in Logifuture's expansion within the Kenyan betting market.
In June, the supplier launched Zoom Sports with Betika, establishing an earlier distribution partnership for the product in the country.
Logifuture also maintains a significant presence elsewhere in Africa, including its relationship with Nigerian bookmaker Bet9ja.
The supplier has supported Bet9ja's operations, while the bookmaker has developed its own commercial partnerships within Nigerian football, including an agreement with the Nigeria Football Federation.
Beyond Africa, Logifuture has expanded its activities across South America and Europe, although the latest announcement places particular emphasis on extending its African operator network.
The Odibets launch adds another distribution channel for Zoom Sports in Kenya while providing a foundation for further regional expansion.
Tanzania And Ghana Identified As Next Markets
Logifuture has confirmed plans to extend its partnership with Odibets into Tanzania and Ghana, although launch dates have not been announced.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, described the agreement as a scalable partnership designed to support the operator's regional growth.
“Kenyan players don’t stop wanting to bet just because the last match of the day has kicked off. Zoom Sports keeps Odibets’ sportsbook live 24/7, with the same market depth players expect from real fixtures,” Cassettari said.
“This is a partnership built to scale – Tanzania and Ghana are next.”
The planned launches would extend the availability of Zoom Sports across additional African markets, subject to the relevant operational and regulatory requirements.
For now, the Kenyan integration is live, with both companies positioning the agreement as the starting point for a broader regional rollout.
