Vyking Integrates With Xtremepush To Strengthen CRM Offering For Global Operators
Vyking has partnered with Xtremepush to give its global operator network access to CRM, player retention, free-to-play and loyalty tools through the XP Partners programme.
Xtremepush has announced a strategic partnership with modular iGaming platform provider and games aggregator Vyking, making its CRM, engagement and loyalty technology available to Vyking’s global client base through the XP Partners programme.
The Dublin-headquartered company will integrate its suite of CRM and player retention tools into Vyking’s architecture, giving operators access to real-time data, AI and gamification tools designed to support player engagement and retention.
The collaboration follows demand from Vyking’s partners and will allow its operator network to use Xtremepush’s CRM, free-to-play and XP Loyalty offerings alongside Vyking’s own CMS and aggregation solutions.
Xtremepush Tools Integrated Across Vyking Platform
The integration covers Vyking’s PAM, Bonus Engine and web platform, providing direct access to Xtremepush’s automated CRM suite.
Engagement channels include email, SMS and web engagement, allowing operators to manage player communications across multiple touchpoints.
Robbie Sexton, head of partnerships at Xtremepush, said:
“We are thrilled to partner with Franz and the Vyking team in making our engagement and lifecycle solutions available to its growing, global client base. This integration is a prime example of how operators are driving demand for best-in-class tech stacks via alternative, consolidated avenues. XP Partners works with those that can benefit from our CRM and loyalty capabilities, enabling new, profitable relationships that cut through heavy development needs and add value to the end user and Xtremepush’s customers.”
Vyking Expands CRM And Engagement Capabilities
Franz Gerhart, CEO of Vyking, added:
“Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.”
