Global TV Experts USA Opens for Business with iGaming Virtuoso at the Helm

Industry vet Peter Segenberger has been tapped to head up the already active business, specializing in prediction markets, social casino, iGaming & sports betting

Media buying and marketing firm Global TV Experts has officially launched its US operations, targeting the world’s largest advertising market at a time when digital marketing costs continue to soar.
The agency shares that while Meta, Google, and TikTok currently dominate the landscape in a digital oligopoly, television remains the largest and most trusted advertising medium in the US.

Peter Sengenberger, managing partner at Global TV Experts USA, was chosen for the role due to his deep media planning, marketing and iGaming experience. His experience spans the full range of brand building, from major sponsorships through to direct-response performance, alongside a deep ecommerce background.

Sengenberger said:

"This is an extraordinary moment to be building in American media. Connected TV (CTV) and linear television are both moving fast — stronger supply, better inventory, and measurement that finally lets advertisers see what their spend is actually doing. 

“Joining Global TV Experts to open the US market lets us bring that opportunity to a new set of American clients while giving our international partners the scale that only this market can deliver. There's no larger media market on earth, and few are growing faster. We're thrilled to get to work."

Ben Wilcockson, founder of Global TV Experts, said:

“The US market is the largest single-country market for both traditional and connected television advertising worldwide. Major platforms such as Amazon Prime as well as linear channels attract tens of billions of ad spend every year, and Global TV Experts’s deep knowledge of the sector has us best positioned to help iGaming businesses capitalize on that. 

“By harnessing  this often underutilized medium, brands can break through the noise and drive significant growth away from the increasingly expensive and less measurable auctions of paid social and search. We’re incredibly enthusiastic about what this advertising space is set to bring to the sector.”

The new US division will maintain a sharp focus on high-growth verticals including mobile gaming, social casinos, iGaming, sportsbooks, and prediction markets. Led by Peter Sengenberger, the team aims to help operators in these sectors navigate the complex US media landscape, using a full offline toolkit of Connected TV, linear television, radio, and podcasts to create demand rather than just harvesting it through traditional digital channels.