iGaming Club Hosts Its Second Webinar on Affiliate Management

Held as a LinkedIn Live session on August 27, the webinar, “Only Fixed Fees: Is Affiliate Management Turning into Media Buying?”, brought together industry experts to discuss:

• The shift toward fixed-fee affiliate deals and what is driving this change

• Whether fixed fees are becoming the new standard in affiliate management

• The rise of a potential “pay-to-play” model

• How the shift is affecting affiliates and operators

• What fixed-fee models could mean for the future of affiliate partnerships

The discussion was moderated by Moses Wartan, Head of Affiliate Management Team at AffPapa, and featured five other experienced industry professionals:

• Nugzar Ramishvili – CEO, Wayzen

• George Meladze – Affiliate Manager, AffPapa

• Oleksandr Kulyk – VP of Makeberry Partnerships, Makeberry

• Darina Nikol – Deputy Head of Affiliates, Rocks Partners

• Denitsa Hadzhiivanova – Head of Affiliates, Blockbuster Partners

Throughout the session, the speakers discussed the growing shift toward fixed-fee affiliate deals and what is driving more operators to adopt this model. The conversation explored how upfront payments are changing the relationship between affiliates and operators, whether this is bringing affiliate management closer to media buying, and if it could contribute to a potential “pay-to-play” model.

The speakers also shared different perspectives on the challenges and opportunities this creates for both sides and what the shift could mean for the future of affiliate partnerships.

iGaming Club's Monthly Webinar Initiative

Following the success of its first session, the second webinar continues iGaming Club’s new educational initiative, with one webinar planned each month.

Each session brings together industry professionals to discuss current topics, share practical experiences, and offer different perspectives on the issues affecting the iGaming market.

Moses Wartan, Head of Affiliate Management Team at AffPapa, commented:

Fixed-fee deals have become a major part of the conversation between affiliates and operators, and there are strong arguments on both sides. The important thing is understanding what this shift means for the industry as a whole. Our second webinar gave us the opportunity to hear different perspectives and have an open discussion about where affiliate partnerships are heading.

The full webinar recording is available to watch on YouTube for anyone who could not attend the live session.