Scientific Games Named Digital Partner to LEIA Alliance of European Lotteries

Scientific Games has been selected as the digital partner of the Lotteries Entertainment Innovation Alliance (LEIA), a collaboration bringing together five of Europe’s leading lottery operators.

LEIA comprises Danske Spil in Denmark, FDJ United in France, Norsk Tipping in Norway, Svenska Spel in Sweden and Veikkaus Oy in Finland. The alliance was formed to drive open innovation and support digital growth across its member lotteries.

Commenting on the partnership, LEIA CEO Morten Eriksen said:

"LEIA is an international collaboration between lotteries sharing the same goal to foster open innovation, strengthen market position and boost digital growth locally. Our focus on innovation has naturally led to the selection of Scientific Games as our digital partner. We support digital development that meets modern customer expectations, including younger adult audiences in a responsible way."

LEIA aims to help its members “accelerate digital innovation” by creating a shared marketplace for relevant games and services. The initiative is designed to improve operational efficiency and scalability, enabling faster launches of new content while reducing costs through shared development and collective purchasing power.

Under a new two-year agreement, Scientific Games will deliver a range of digital game projects aligned with strategic initiatives set by the alliance. The supplier will also provide localised titles from its portfolio of more than 270 digital games developed by SG Studios, alongside bespoke content tailored to individual LEIA markets.

Matt Lynch, President of Digital at Scientific Games, said:

"Scientific Games is a long-time, trusted business partner to the individual lotteries in the alliance, providing a broad portfolio of products and services. We're thrilled to further extend our collaboration through this strategic digital partnership with LEIA, helping these lotteries expand their reach, engage new audiences and continue shaping the future of lottery entertainment."

Through the partnership, LEIA will gain access to Scientific Games’ portfolio of more than 100 licensed brands, as well as a growing library of digital instant games created by partner studios and made available via the SG Content Hub, which connects innovative studios and their content to lotteries worldwide.