DAZN Partners With Polymarket To Integrate Prediction Markets

DAZN has entered a commercial partnership with Polymarket to integrate prediction market data and features into its global sports streaming ecosystem. The collaboration is intended to add an interactive layer to live and on-demand sports content, allowing audiences to engage with events through real-time market-driven probabilities.

Under the agreement, DAZN plans to incorporate prediction trading formats that enable users to view dynamic probabilities tied to sporting outcomes as events unfold. The company said this model is designed to complement existing fan engagement tools, including live scores, news coverage and social features, without requiring viewers to leave the DAZN platform.

As part of the rollout, DAZN intends to apply for the necessary approvals from the US Commodity Futures Trading Commission. Subject to regulatory clearance, the company expects to introduce prediction trading functionality in the US in the coming months, with any expansion into other markets dependent on local regulatory frameworks.

Prediction markets remain subject to varying regulatory treatment worldwide, with Polymarket currently restricted or unavailable in several jurisdictions. DAZN has said it will only operate such features in markets where it is licensed and will comply with all applicable local regulations.

In the near term, the partnership will focus on integrating Polymarket data into DAZN’s live broadcasts. This will allow viewers to see shifting probabilities during matches, offering additional context around momentum and key moments as games develop, while aligning with DAZN’s broader strategy of enhancing fan engagement through technology.