AMIG Announces Happy Hour at ICE Barcelona 2026 to Boost Networking and Female Presence in Gaming

The Association of Women in the Gaming Industry (AMIG) has officially announced its traditional Happy Hour at ICE Barcelona 2026, a key networking event for women and industry allies. The event will take place on 20 January from 5 p.m. at booth 2J70 and will be officially sponsored by Playtech, one of the world’s leading technology companies in gaming and betting.

This initiative forms part of AMIG’s international agenda, reinforcing the association’s commitment to expanding its global reach, fostering strategic connections, and strengthening female representation in the gaming sector.

A Strategic Meeting on a Global Stage

Set against one of the most important events on the international iGaming calendar, the AMIG Happy Hour offers a space for qualified networking, institutional relationship-building, and community development. The event will bring together AMIG members, women who are not yet members, industry professionals, supporters, and partners in a welcoming environment designed to facilitate genuine exchanges.

More than a social gathering, the Happy Hour encourages strategic dialogue and the strengthening of professional relationships across the sector.

ICE Barcelona 2026: Where the Global Gaming Industry Meets

ICE Barcelona 2026, held from 19–21 January at Fira Barcelona Gran Via, is widely regarded as the leading global platform for gaming. Over three days, the event will bring together solution providers, operators, regulators, investors, and experts from across the sector.

Recognised as the place where the gaming world goes to do business, ICE drives revenue and partnerships through:

1. Innovative solutions

2. Cutting-edge technology

3. Strategic insights

4. Unparalleled networking opportunities

The trade show connects innovation, regulation, and strategy within a single ecosystem, offering value to all industry participants.

Numbers That Highlight ICE’s Global Reach

The scale of ICE Barcelona is reflected in its impressive figures:

1. 600+ global exhibitors showcasing the latest innovations

2. 65,000+ visitors from 186 countries over three days

3. 300+ verified regulators, the largest gathering of regulators in the sector

4. 200+ expert speakers sharing strategic knowledge

Within this international and competitive environment, AMIG positions its Happy Hour as a space for human connection, diversity, and representation.

AMIG on the International Stage

For Bárbara Teles, founder of AMIG, hosting the Happy Hour at ICE Barcelona is a crucial step in the association’s international growth.

“Being present again at ICE Barcelona with our highly anticipated Happy Hour reinforces AMIG’s growth and the recognition of our work beyond Brazil. The Happy Hour is a space designed for genuine connections, the exchange of experiences, and the strengthening of a female network that is already operating strategically in the global iGaming landscape,” she says.

Since its founding, AMIG has expanded its presence at national and international events, actively engaging in discussions on innovation, regulation, ESG, diversity, and the future of gaming. The Happy Hour at ICE Barcelona 2026 reflects this evolution and solidifies the association’s position at the heart of global industry agendas.

Playtech Sponsorship Strengthens Innovation and Diversity

The sponsorship of the Happy Hour by Playtech reinforces the alignment of values between the organisations. Recognised worldwide for its cutting-edge technology, innovation, and responsible gaming solutions, Playtech supports initiatives that promote diversity, inclusion, and sustainable development in the industry.

For Teresa Caieiro, founder of AMIG, the partnership enhances the institutional impact of the event.

“Having Playtech as an official sponsor of the Happy Hour AMIG is extremely significant. We are talking about a global company, a benchmark in technology and innovation, that understands the importance of supporting initiatives that foster diversity, female leadership, and qualified connections within the sector,” she explains.

Playtech’s involvement also raises the visibility of the event and reinforces its relevance within the ICE programme.

AMIG: Amplifying Female Voices in Global Gaming

With Playtech’s support and the active participation of its members, AMIG reaffirms its commitment to building bridges, amplifying female voices, and promoting a more diverse, innovative, and globally connected gaming industry.

The AMIG Happy Hour at ICE Barcelona 2026 is not merely a networking event – it is a demonstration of the association’s international growth and its role as a transformative force in the sector.