BetMGM Partners with FashionTV Gaming Group to Launch Branded Casino Games

BetMGM has entered into a partnership with FashionTV Gaming Group to introduce a range of FashionTV-branded games, available exclusively on BetMGM Casino and Borgata Online Casino in the United States. The agreement brings FashionTV-branded table games to BetMGM’s iGaming offering, combining the media brand’s distinctive style with the operator’s existing online casino platform.

The first releases from the collaboration, FashionTV Blackjack and FashionTV Roulette, are now live on BetMGM Casino in Michigan, New Jersey and Pennsylvania. BetMGM confirmed that the games will be rolled out to additional jurisdictions where BetMGM Casino operates, subject to local regulations. The titles form part of the operator’s wider strategy to differentiate its iGaming content portfolio through branded experiences.

FashionTV is distributed in more than 200 countries and has a global audience across television, digital and social media channels. The partnership brings the FashionTV brand into regulated US iGaming markets through table game formats hosted on BetMGM’s online casino platforms.

As it expands its iGaming footprint and product range, BetMGM has emphasised that responsible gaming remains central to its approach. The operator provides players with tools including deposit, wager and time limits, alongside access to GameSense, a programme developed by the British Columbia Lottery Corporation and licensed to MGM Resorts. GameSense is integrated across BetMGM’s mobile and desktop platforms, aligning digital responsible gaming messaging with that used at MGM Resorts’ land-based properties.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said:

“We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”