Optimove Expands Brazil Footprint as Major iGaming Brands Sign On
With the onboarding of major Brazilian brands and the expansion of its local team, Optimove is reinforcing its commitment to helping operators build stronger, data-led relationships with players.
Optimove is accelerating its growth in Brazil after several leading iGaming operators adopted its Positionless Marketing platform, as the company strengthens its presence across Latin America.
With the onboarding of major Brazilian brands and the expansion of its local team, Optimove is reinforcing its commitment to helping operators build stronger, data-led relationships with players. Its Positionless Marketing model removes traditional marketing silos, enabling teams to access data directly, launch campaigns independently and continuously optimise performance, supported by AI-powered decisioning.
Since establishing its Brazilian entity, Optimove Brasil Marketing Platform LTDA, in June 2025, the company has rapidly scaled operations in the country. Optimove now works with four of Brazil’s five largest iGaming operators, including EstrelaBet, Betnacional, Betano and bet365, alongside partners such as NSX Group and Alfa.bet.
Renan Cavalcanti, CMO at EstrelaBet, said:
“The Brazilian market moves fast, and to stay competitive means to adapt with agility. Optimove brought more precision and scale to our approach to player engagement.”
To support growing demand, Optimove has expanded its Brazilian team across Sales, Partnerships and Customer Success. Felipe Costa Nadalini, Senior Account Executive at Optimove Brazil, commented:
“Our role is to help operators anticipate change, strengthen player relationships and drive sustainable growth.”
Brazil forms a core part of Optimove’s wider Latin American strategy, with the platform offering an AI-powered suite that combines CRM, personalisation, gamification and bonus optimisation. Optimove was also named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for the second year running.
Tomer Imber, Senior Director of Sales at Optimove, added:
“Brazil is one of the most dynamic iGaming markets in the world. It’s an honour to see leading operators trust us to help them build deeper customer connections.”
