Peter & Sons Expands UK Reach with 32Red Partnership

Award-winning game studio Peter & Sons has expanded its presence in the UK iGaming market by launching its diverse portfolio of slots on 32Red, one of the nation’s leading online casinos.

This collaboration brings some of Peter & Sons’ most popular titles, including Barbarossa and the highly anticipated Steamworks: The Workshop, to 32Red’s platform, delivering a fresh and engaging gaming experience to its players.

A Milestone for Peter & Sons

Founded in 2019, with development studios in Barcelona and Yerevan, Peter & Sons has quickly gained recognition for its creative approach to game design. Combining immersive storytelling, stunning visuals, and innovative gameplay mechanics, the studio has carved out a niche in the competitive iGaming industry.

The studio’s excellence was recently recognised at the MiGEA Malta iGaming Excellence Awards 2024, where it won Best New Slots Developer of the Year alongside two other prestigious accolades.

“We are thrilled to see our games live on 32Red,” said Yann Bautista, Commercial Director and Founder at Peter & Sons.

“32Red and its parent company, the Kindred Group, are major players in key regulated markets, making this partnership a significant milestone for us. We look forward to providing groundbreaking content and continuing to expand our presence in the UK and beyond.”

32Red and Kindred Group: A Strategic Collaboration

As part of the Kindred Group, 32Red is a household name in online gaming, renowned for its extensive library of games and commitment to player satisfaction. This partnership with Peter & Sons follows the studio’s recent global distribution agreement with Light & Wonder, further cementing its trajectory of rapid growth.

Adam Newnham, Commercial Operations Manager at Kindred Group, shared his excitement:

“Peter & Sons is an incredibly exciting studio that is unafraid to push the boundaries of game design. Their original, avant-garde ideas make each game feel like a work of art, and we can’t wait for our players at 32Red to experience these exceptional titles.”

Looking to the Future

This partnership marks another step forward for Peter & Sons as they continue to establish themselves as a leader in the online gaming sector. Upcoming releases like Steamworks: The Workshop promise to keep the momentum alive, captivating players with creative and high-quality slots.

For 32Red, adding Peter & Sons’ innovative games enriches its already diverse portfolio, providing players with access to some of the most visually stunning and engaging slots available today. As the collaboration grows, players can look forward to even more exclusive and groundbreaking content in the future.

This partnership highlights the importance of innovation and collaboration in the iGaming industry, with trailblazing studios like Peter & Sons joining forces with major operators like 32Red to deliver exceptional gaming experiences worldwide.