Playtech Extends Partnership with Bar One Racing in New Four-Year Deal
The deal establishes Playtech as the exclusive provider of Bar One’s digital sportsbook across the UK and Ireland
Playtech has announced the extension of its long-standing partnership with Bar One Racing through a new four-year, multi-product agreement.
The deal establishes Playtech as the exclusive provider of Bar One’s digital sportsbook across the UK and Ireland, alongside integrating Playtech’s full casino and live casino suite into Bar One’s offerings. Building on over a decade of collaboration, Playtech will also continue to supply self-service betting terminals (SSBTs) for Bar One’s retail locations, combining cutting-edge sports betting software with in-shop digital experiences to meet evolving customer demands.
Yori Arami, VP Sports Commercial at Playtech, commented on the partnership’s renewal:
"Bar One has become a driving force in Ireland, and we are excited to build on our successful partnership to help them grow further.
“Our software performance has made this ongoing partnership possible, and the new digital sportsbook and casino proposition further increases the collaboration between the two companies.
“We are set on progressing plans to provide a customer-centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and retail space.”
Bar One’s CEO Barney O’Hare echoed this sentiment, highlighting the significance of the partnership for their future:
"We are very pleased to extend further our important relationship with Playtech. With a full and recent upgrade and digitalisation of our entire retail estate, we have installed brand new sports terminals which form a key part of the future success of our company.
“We are very excited to also now bring the best digital sportsbook and casino product to our customers and look forward to the success this partnership will undoubtedly bring.”
This strengthened partnership underscores both companies’ commitment to innovation, enhancing customer experiences across digital and retail platforms while paving the way for future growth.
