Kambi Group Signs Landmark Odds Feed Partnership with Hard Rock Digital

Kambi Group plc, a leading global sports betting provider, has announced a major partnership with Hard Rock Digital, a top sports betting operator in the US, to supply its innovative Odds Feed+ product. This marks the first major odds feed deal for Kambi and represents a key milestone in the company's modularisation strategy.

Hard Rock Bet, Hard Rock Digital’s multi-state sports betting brand, will integrate Kambi’s Odds Feed+ solution across eight US states, including Arizona, Florida, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia. The platform will offer a comprehensive suite of pre-match and live betting odds, powered by Kambi’s turnkey sportsbook and its AI-driven trading division, Tzeract. Hard Rock Bet’s launch with Odds Feed+ is expected in Q4 2024.

Kambi’s Odds Feed+ is delivered via a single API integration, allowing operators like Hard Rock Bet to create bespoke betting packages and adjust them on demand. While Hard Rock Bet will initially focus on a selection of Kambi's global sports odds, the flexible API allows for the addition of other sports as needed, enhancing the platform’s offerings.

The collaboration marks a significant step for Kambi’s long-term growth strategy, with the potential for further expansion based on additional services Hard Rock Digital may adopt in the future.

Werner Becher, CEO of Kambi, highlighted the importance of the deal:

“This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach."

Matt Primeaux, Executive Managing Director & President of Hard Rock Digital, added:

“The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility, while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”