Southampton FC Name Crypto Casino Rollbit as New Sponsor

Southampton FC will take to the Premier League pitch this season with a new sponsor, the crypto casino Rollbit.

Rollbit, specializing in cryptocurrency-funded online casino gaming, will have its branding prominently displayed on the front of the Saints’ men’s team shirts and in designated advertising spots at St Mary’s stadium.

This partnership is the latest in a series of Premier League club sponsorships announced in recent weeks, as teams gear up for the new season amid the widely-viewed Euro 2024 tournament.

Greg Baker, Chief Revenue Officer at Southampton, said:

“We’re pleased to welcome Rollbit, a leader in the online gaming space, into the Saints family as our official Front-of-Shirt Partner.

“This partnership marks a dynamic fusion of technology and sport at an exciting time for the club as we embark on our journey back in the Premier League. Together, we look forward to creating unforgettable moments for our fans.”

This partnership continues Southampton’s connections with the crypto betting sector, following a previous front-of-shirt deal with Sportsbet.io. It also comes after Leicester City, Crystal Palace, Wolverhampton Wanderers, and Tottenham Hotspur all signed betting deals. Specifically, Leicester partnered with BC.GAME, Crystal Palace with Neet88, Wolverhampton Wanderers with DE.BET and BetMGM, with Spurs also signing with the latter as a training kit partner.

Premier League teams are facing a voluntary self-imposed ban on front-of-shirt deals starting in the 2026/27 season, which leaves clubs with the options of sleeve sponsors and LED advertising. Consequently, many operators and clubs are keen to capitalize on the remaining two years to pursue such partnerships.

For bookmakers, these deals provide crucial visibility in the English top-flight, while for clubs, they represent a valuable revenue source, especially as the league strictly enforces its Profit and Sustainability Rules (PSR).

Sam Norman, Head of Partnerships for Rollbit, commented:

“Rollbit is delighted to announce its latest partnership with Southampton FC following their incredible win in the playoff final.

“We feel Southampton is the perfect club to embark on this journey with as we look to continue to expand our presence globally with one of the Premier League’s most respected teams.

“We believe in the vision of the club that embodies our commitment to innovation and excellence and look forward to cheering on with Saints fans everywhere in this exciting next chapter for Southampton.”