Entain Teams Up with Playtech and ITV for New Live Gameshow
Currently, Entain customers in the UK, Belgium, Brazil, and Ontario, Canada, can enjoy the game, with plans to expand to players in South Africa and Italy soon.
Hosted from Playtech’s live studio in Riga, Latvia, the game is available to players 24/7 exclusively through Entain brands. Unlike the traditional television show, this new version incorporates a plinko board and two bonus features, allowing players to win prizes without answering general knowledge questions. First aired in 2009, The Chase is a beloved daytime quiz show on ITV in the UK, attracting millions of viewers daily. The show is also popular in Australia and New Zealand.
Currently, Entain customers in the UK, Belgium, Brazil, and Ontario, Canada, can enjoy the game, with plans to expand to players in South Africa and Italy soon. In its first month, The Chase generated three times the revenue of previous top-tier plinko game launches.
Graciella Anthony, Entain's global head of live and table games, expressed excitement about the game's innovative nature and its success among players worldwide. She anticipates continued growth for the game.
The game’s development was a collaborative effort between Playtech, Entain, and ITV Studios. Steve Watling, senior vice-president at ITV Studios Global Partnerships, highlighted the game’s anticipated success and the extensive teamwork involved. He noted the game's engaging and unique live experience, featuring main plinko gameplay, Head to Head, and Final Chase bonus rounds.
Kevin Kilminster, chief product innovation officer at Playtech, emphasized that this is the first live plinko game developed by Playtech, complete with two unique bonus rounds. He praised the strong partnership with Entain and reaffirmed their commitment to creating new and distinctive content for Entain’s players.
