Gambling Law Casino

UKGC Fine Sky Betting & Gaming £1.17M

The established operator has been fined for sending promotional emails to 40,000 self-excluded customers on 2nd November.

UKGC Fine Sky Betting & Gaming £1.17M
UKGC Fine Sky Betting & Gaming £1.17M

Sky Betting & Gaming has been fined a staggering £1.17m for marketing to vulnerable players.

The established operator has been fined for sending promotional emails to 40,000 self-excluded customers on 2nd November. This was via the company’s sub-brand; Sky Vegas.

“Self-excluded customers are likely to be suffering gambling harm and should absolutely not be sent direct marketing that could tempt them back into gambling,” Gambling Commission chief executive Andrew Rhodes said.

“We would advise all operators to learn from Sky Betting and Gaming’s costly errors and ensure their systems are robust enough to always prevent the self-excluded, and those who have clearly rejected marketing, from receiving promotional material.”

“This latest fine would have been a lot higher had Sky Betting and Gaming allowed any of the self-excluded customers to actually gamble, failed to cooperate, and not taken decisive action aimed at preventing a repeat.”

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