Safer Gambling Week: Football Index Supports YGAM

As part of this year’s Safer Gambling Week campaign, Football Index will see their logo removed from the shirts of English Football League clubs, Queens Park Rangers and Nottingham Forest this weekend. Instead, the logo of charity, Young Gamers and Gamblers Education Trust (YGAM) will adorn the shirts of the two Sky Bet Championship sides when they take on Watford and AFC Bournemouth respectively. 

Furthermore, Football Index, the principal shirt sponsor of both clubs, will donate £5,000 to YGAM, in support of the new Safer Gambling initiative.

Who are YGAM?

The Young Gamers and Gamblers Education Trust is a charity set up to help prevent gambling-related harm among young and vulnerable people by offering free educational training and resources to those in need. 

Euan Inglis, commercial director at QPR, said:

“In all of our activation discussions with Football Index, safer gambling messaging is always at the forefront of content that is produced. The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.” 

Nottingham Forest CCO, David Cook, commented:

“This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity. It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base. 

Daniel Bliss, YGAM’s director of external affairs, explained:

 “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm. 

This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”