Betr Launches Polymarket-Powered Prediction Markets In US

Betr has started rolling out prediction markets powered by Polymarket in the US, bringing an integration first announced earlier this year into its live consumer platform.

The beta launched on 8 September and is available to eligible customers in selected states, with a broader release planned later in the current football season. Predictions joins Picks, Arcade, Social Sportsbook and Social Casino as Betr introduces what it has branded Betr 2.0.

Betr claims it is the first consumer app to integrate Polymarket markets directly within its own platform. Sports-related markets are being introduced initially, with other real-world event categories expected to be added over time.

Betr Activates Polymarket Partnership

Betr and Polymarket announced a multi-year partnership in March, outlining plans to make event contracts available directly through the Betr app.

The company subsequently acquired Ascent Capital Management in May, providing access to a National Futures Association and Commodity Futures Trading Commission-registered introducing broker structure. Betr said at the time that the acquisition would help accelerate its entry into prediction markets.

The latest rollout moves those plans into an operating product, with eligible customers now able to access Polymarket-powered markets without leaving the Betr app. The company's support materials have also been updated with information covering prediction market trading, order books and limit orders.

However, Betr has yet to publish a complete state-by-state breakdown showing where Predictions is currently available. The company has described the initial beta only as being accessible in “select states”.

Its existing availability information shows Picks operating across 34 US jurisdictions, Arcade in 37, Social Sportsbook in 36 and Social Casino in 34. Those figures should not be taken as representing the availability of Predictions, which currently has a more limited and unspecified geographic footprint.

Betr 2.0 Expands Platform To Five Products

The prediction market launch forms part of Betr 2.0, through which the company is seeking to develop a broader product ecosystem beyond the sports-focused business it launched in 2022.

Betr said it now has more than one million paying users and has introduced four new products during the past 13 months. Predictions takes the number of products within its ecosystem to five, while the company is targeting at least seven by September 2027.

Another product, Rips, is expected to become the next addition to the platform.

The expansion also means Betr is bringing products operating under different regulatory structures together within a single consumer app.

“Nobody knows exactly how the regulatory environment will play out,” Betr CEO Joey Levy said, arguing that the company's combination of products gives it a differentiated position as the US regulatory landscape continues to develop.

For Predictions, the next stage will involve expanding beyond the initial beta ahead of the wider rollout planned for later in the football season.