Fanatics Combines Sportsbook, Casino And Prediction Markets In Super App

Fanatics has combined its sportsbook, online casino and prediction markets businesses into a single mobile app as the company moves towards a unified gambling platform in the US.

The Fanatics Sports & Casino app launched on 2 September, giving customers access to eligible products through one account and a shared FanCash balance. The platform is also connected to the Fanatics ONE loyalty programme, with the products available to individual users automatically determined by their location.

Fanatics Brings Three Products Into One Platform

Fanatics Sportsbook currently operates across 23 states and Washington, DC, while its online casino is available in New Jersey, Pennsylvania, Michigan and West Virginia. Fanatics Markets, the company's prediction markets business, operates across 24 states and four US territories.

The consolidated app will automatically adjust which services are available according to a customer's location and the applicable regulatory framework. Existing Sportsbook, Casino and Markets customers can transition to the new platform through an app update without losing their account details, balances, FanCash or loyalty status.

Fanatics CEO Matt King said:

“Fanatics Sports & Casino gives fans across America one app where the experience travels with them, from betting the game, to trading on its biggest moments, to playing casino games.

“And because it’s Fanatics, every one of those bets, trades or plays earns FanCash; we can uniquely connect what fans play to what fans love in one ecosystem.”

Customers can earn FanCash through sports betting, casino gaming and event-contract trading before using the loyalty currency elsewhere within the wider Fanatics ecosystem, including on merchandise and collectibles.

Prediction Markets Added To Fanatics Ecosystem

The launch brings together businesses developed by Fanatics over several years. Its US sportsbook expansion accelerated following the $225 million acquisition of PointsBet's US operations, which was completed in April 2024.

Fanatics subsequently launched Fanatics Markets in December 2025, initially using Crypto.com’s federally regulated infrastructure to offer event contracts. The company then agreed in July to acquire Water Street Labs and CX Clearinghouse from BGC Group, providing it with its own federally regulated prediction market infrastructure.

Prediction market availability within the new app will remain dependent on jurisdiction, with Fanatics Markets not operating in certain states where the company offers regulated sports betting or where authorities have taken action against prediction market products.

Operators Move Towards Gambling Super Apps

Fanatics follows several major US gambling operators in consolidating multiple products within a single digital platform. DraftKings announced its Sports & Casino Super App in March, combining its sportsbook, casino, predictions and lottery products through one account before integrating its DKeX prediction exchange in June.

Flutter-owned FanDuel has similarly introduced its One App approach, offering sportsbook access in jurisdictions where regulated sports betting is available and FanDuel Predicts in other eligible markets.

Caesars has also combined sports betting and online casino products within a single platform, although it has not incorporated prediction markets.

For Fanatics, the new app extends beyond combining its gambling products under one login, with FanCash connecting betting, gaming and prediction markets to its broader sports merchandise and collectibles business.