Genius Sports Teams Up With Polymarket to Supply Official Data and Live Streams

Sports data and technology provider Genius Sports has secured a landmark commercial partnership with Polymarket, the world's leading prediction market platform.

Under the agreement, Genius Sports will deliver exclusive live sports video feeds and official league intellectual property across selected competitions directly to Polymarket’s CFTC-regulated American venue.

The integration will allow US users on Polymarket to watch live match broadcasts alongside real-time event contracts. The offering includes live streaming for Italy's top-tier football league, Serie A, for which Polymarket serves as an exclusive partner in the US market. To guarantee accurate settlement, Genius Sports' official data feed will serve as the sole benchmark for resolving covered sports contracts, matching the verified event metrics supplied directly to professional sports leagues.

Marketing Support and Enhanced Integrity Oversight

In addition to data and streaming distribution, Genius Sports will support Polymarket’s acquisition efforts using its digital marketing toolkit and Legend-owned media network. The collaboration positions Polymarket as the first CFTC-regulated prediction market to embed official live sports streams directly alongside real-time trading contracts. The deal also establishes a shared integrity framework. Polymarket will integrate into Genius Sports' information-sharing system, providing sports governing bodies with real-time visibility into trading volumes and irregular betting activity to strengthen compliance oversight.

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