Michael Jordan, Carsten Koerl and Jason Robins to Headline SBC Summit 2026 Keynote
The session, titled “Leadership in Sports Business”, will take place on Tuesday 29 September, opening day of SBC Summit 2026 in Lisbon, and will be hosted by broadcaster and former Sky Sports News presenter Kirsty Gallacher.
SBC Summit 2026 is set to stage one of its most high-profile keynote sessions to date, bringing together three major figures from global sport and gaming: basketball legend and investor Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder, CEO and chairman Jason Robins.
The session, titled “Leadership in Sports Business”, will take place on Tuesday 29 September, opening day of SBC Summit 2026 in Lisbon, and will be hosted by broadcaster and former Sky Sports News presenter Kirsty Gallacher.
Organisers say the keynote will examine how sport, technology, media, data, and fan engagement have evolved, with insights drawn from three leaders who have each played a defining role in shaping the modern sports ecosystem.
A key focus of the discussion will be the growing intersection between sports betting and iGaming, alongside broader leadership themes including scaling global businesses, decision-making under pressure, and navigating rapid change across sports and technology markets.
Commenting on the announcement, SBC CEO and Founder Rasmus Sojmark described the session as a landmark moment for the event.
“This is the kind of conversation that transcends our industry,” said Sojmark.
“To have Michael Jordan, Carsten Koerl, and Jason Robins on stage together is something truly special. These are individuals who have each changed the way people engage with sports and business in completely different ways — through performance, technology, innovation, and vision. Bringing them together at SBC Summit reflects both the scale of where this industry is today and where it is heading.”
SBC Summit 2026 will be held in Lisbon and is expected to welcome more than 40,000 attendees from across sports, betting, gaming, payments, marketing, affiliation, technology, and media sectors.
