bet365 Launches In Washington DC With Monumental Sports Partnership
The operator has entered its 19th US jurisdiction alongside a multi-year partnership with the Capitals, Wizards and Mystics.
bet365 has launched its online sportsbook in Washington DC, expanding its US presence to 19 jurisdictions while agreeing a multi-year partnership with Monumental Sports & Entertainment (MSE).
The agreement will establish bet365 as a partner of three Washington professional sports teams: the NHL's Washington Capitals, NBA's Washington Wizards and WNBA's Washington Mystics. The operator will also receive exposure across MSE's broadcast and digital platforms.
bet365 Expands US Sportsbook Footprint
Customers in Washington DC can now access bet365's sportsbook, which provides betting markets across more than 100 sports alongside live betting and in-game features.
Trip Stoddard, Head of Development at bet365, said the launch represented another step in the operator's continued expansion across the US.
“Bringing bet365 to our nation’s capital expands our reach in the US and establishes our presence in one of the country’s most dynamic sports markets,” Stoddard said.
“Our partnership with Monumental Sports & Entertainment gives us an exciting opportunity to introduce bet365 to Capitals, Wizards and Mystics fans and build lasting connections across Washington, D.C.”
The launch follows continued growth in Washington's regulated sports betting market, which recorded $64.2 million in wagers during July, an increase of 15% year-on-year.
FanDuel remained the market leader with a $24.5 million handle despite recording a 9% decline, while DraftKings generated $19.8 million in wagers following a 62% year-on-year increase.
Partnership Covers Three Washington Sports Teams
The MSE agreement will provide bet365 with a year-round marketing presence across the Capitals, Wizards and Mystics, including integration into broadcasts on Monumental Sports Network (MNMT).
The operator will feature through virtual signage during Capitals games alongside pre-game and in-game advertising across broadcasts involving all three teams.
bet365 will also become presenting sponsor of Monumental Game Center, an MNMT feature that allows viewers to integrate real-time sports betting odds and gamification features into live streams of Capitals, Wizards and Mystics games.
The combination of the sportsbook launch and MSE partnership gives bet365 an immediate presence across Washington DC's professional sports landscape as the operator continues to expand its regulated North American business.
