Ladbrokes Coral Digital Strengthens Virtual Sports Offering with Highlight Games Partnership

Ladbrokes Coral Digital has expanded its virtual sports portfolio after integrating content from Highlight Games, including the supplier’s flagship Soccerbet product, into its online sportsbook.

The addition sees Soccerbet made available to Ladbrokes Coral Digital customers, providing a unique virtual betting experience that combines archive football footage with real betting opportunities. The launch comes ahead of the upcoming FIFA World Cup, a period when operators often look to virtual sports products to maintain engagement between live fixtures.

Developed by the London-based supplier, Soccerbet uses historic football match footage to create an interactive betting product that delivers continuous content for football fans.

Highlight Games Continues UK Growth

Commenting on the launch, Steven Holmes, CEO of Highlight Games, said:

“I am delighted to see Soccerbet live with Ladbrokes Coral Digital, which marks a significant milestone in Highlight Games’ continued expansion within the regulated UK online market.

“This partnership is a testament to the quality and broad appeal of our content, which has also been endorsed by our Virtual Sports Supplier win at the EGR Awards last week. We look forward to bringing additional content from our growing portfolio to UK players very soon.”

The agreement represents another step forward for Highlight Games as it continues to strengthen its position within the regulated UK online gaming sector.

The rollout is expected to extend beyond football, with Ladbrokes Coral Digital also planning to introduce additional Highlight Games products based on professional darts and tennis.

Among the titles earmarked for future deployment are virtual sports experiences featuring content from the Professional Darts Corporation and the Association of Tennis Professionals.