Ladbrokes and Coral Launch In-Running Odds for Racing Victoria Tracks in Partnership with TPD

Ladbrokes and Coral, part of the Entain Group, have launched in-running betting odds for races held at Racing Victoria tracks, including Flemington, Caulfield and The Valley. The move is designed to give racing fans a more immersive, real-time betting experience.

The live odds are powered by Total Performance Data (TPD) and created using TPD’s proprietary AI-driven pricing models. At Racing Victoria venues, the raw data is supplied by tripleSdata, with TPD generating the dynamic markets during each race.

Already live across UK, US and Canadian racetracks, TPD’s in-running product now extends to Australia through this latest rollout.

Jamie Crossfield, Sportsbook Director at Entain, said:

“Having successfully launched the in-running service on UK and US racing, we have seen first-hand how popular it is with our customers, so we are delighted to be able to extend the service to include the quality racing staged at the Racing Victoria tracks. We look forward to working with TPD and RV on this exciting development.”

James Macfarlane, CTO at Racing Victoria, commented:

"At Racing Victoria, we are always looking for ways to enhance the racing experience for punters. Enhancing the in-running betting product across our premier tracks marks a significant step forward in delivering real-time engagement and dynamic wagering opportunities."

Entain partnered with TPD in June 2024 to expand in-play racing capabilities across global markets.

Will Duff Gordon, CEO at Total Performance Data, added:

“By combining tripleSdata’s live GPS tracking with TPD’s AI-powered models, we’ve brought to life a thrilling new way to engage with Australian racing – delivering dynamic odds for every runner throughout the race. We’re proud to partner with Racing Victoria and Entain to help evolve the in-running betting experience.”