Entain Agrees Multi-year UK Partnership with Better Change for Safer Gambling Training
As part of the agreement, Better Change will deliver safer gambling workshops to Entain’s teams across its international operations.
Entain, the global gambling operator behind leading UK brands Ladbrokes and Coral, has announced a new multi-year partnership with gambling harm prevention organisation Better Change.
As part of the agreement, Better Change will deliver safer gambling workshops to Entain’s teams across its international operations.
The sessions aim to give staff “the skills and confidence to make a meaningful difference with their customers,” the organisation said.
Craig Watson, Head of Customer Protection Operations – UK & Ireland (Digital and Retail) at Entain, commented:
"We are thrilled to be working alongside Better Change to deliver Advance Safer Gambling Interaction workshops to our fantastic and dedicated teams.
The training will highlight the importance of positive play and enable our colleagues to have confident conversations with our customers."
Frank McCready, Delivery Manager at Better Change, added:
“We are delighted to agree this partnership with one of the world's leading gambling operators.
I would like to thank the team at Entain who have been great to work with, and we look forward to delivering our industry-leading training and education with them over the next couple of years and beyond.”
