Amusnet Celebrates 10 Years At ICE Barcelona With Hristo Stoichkov Appearance
The supplier will mark its anniversary with an immersive stand experience and a meet-and-greet with the football legend.
Amusnet officially launched its 10th anniversary celebrations at ICE Barcelona 2026, using the event to highlight a decade of growth under the theme “Winning Together”. The company said its presence is designed to go beyond a traditional exhibition stand, creating an experience that reflects its brand, partnerships and long-term vision.
Spanning a 1,224-square-metre double-deck stand, Amusnet’s ICE showcase features interactive entertainment, immersive elements and live moments throughout the show. A central cocktail bar serves as a meeting point for partners and visitors, while games, performances and augmented reality features aim to reflect the company’s international footprint and evolving product portfolio.
A key moment of the event will take place on the second day of ICE Barcelona, when football icon Hristo Stoichkov appears at the Amusnet stand for an exclusive meet-and-greet. The appearance carries particular significance given Stoichkov’s historic ties to Barcelona and his reputation for a relentless winning mentality.
“Stoichkov is more than a global sports legend. He is the embodiment of the values that have shaped Amusnet’s first decade – relentless ambition, discipline, consistency, and the refusal to settle for anything less than excellence,” the company said, drawing parallels between elite sport and long-term business success.
Alongside the celebrations, Amusnet will present its full multi-vertical portfolio, including online casino titles, live casino products and land-based solutions. The company said the anniversary milestone is both a reflection on past achievements and a statement of continued commitment to partners, innovation and future growth within the global gaming industry.
